4 Things I’d Look For If I Audited Your Instagram
and they are all an absolute MUST...
I won’t give you my personal backstory like when food and recipe bloggers give you a timeline of how the recipe evolved from the day they were born in the 90s…
Let’s get straight to it!
1. Your Bio
Why?
Your bio is the first thing people scan to see what you’re about.
What?
You only have a couple of seconds of their attention to tell them what your business is and your CTA (call to action), i.e. what you want them to do.
Idea
Use a relevant emoji to add some colour
In a few words, write your niche (e.g. online personal coach specialising in HYROX training)
Add your main CTA (e.g. book a trial, sign up for my newsletter, join the waitlist for my course)
Add a link!!! Whether it’s a google form or a website, get them to do something
2. An introduction to you post
Why?
Your business sounds good, but who is the person behind it?
People want to know what they’re investing in and who they’ll be working with
What?
Allow people to connect with you by introducing some facts about you, both professional and personal.
Idea
Do a “I might be a [profession], but I’m also a [hobby]” post
Use some visuals of you, both in a professional setting and you enjoying your hobbies
Don’t be afraid to show your personality
3. Review or testimonial post
Why?
Word of mouth is one of the strongest forms of marketing.
The fact that someone else has trusted you, you delivered on your promises, and they’ve left a review, has undeniable selling superpowers.
What?
Always ask your clients to spare a few minutes to leave you some feedback, whichever way is preferable to you (google review, via whatsapp, on your website).
Idea
Take a screenshot of one of your client reviews from Whatsapp, copy and paste from Google or ask for a voice note review
Share your Whatsapp screenshot or google review and dress them up in a carousel, or add voice reviews over a bunch of clips for a reel (if it’s relevant to your service e.g personal trainer)
4. Services post
Why?
They like the look of your business, now they want to know exactly what you offer, and how they can work with you.
What?
Get straight to the point: explain who you work with and what the client will get from each service.
Idea
Use a photo/clip of you to build the association between the service and you
Give each service a nice title and the benefits - sell the emotion, feeling, or benefits of your service
Explain what happens when clients onboard with you
Give a low-effort CTA (“comment/DM me”)
Come back to this blog post for your next content creation day, or check out my services section to see how I can best help you, and we’ll start unpacking your next strategy bit by bit.
Thanks for reading. 😘
Edna from Zenicka Marketing
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