Posting more on social media will get you more followers and more sales!

Or so you thought...

Let me paint you a little picture:

You’re a small or solo-founded business with limited marketing resource.

And you’ve been posting reels and photos to Instagram 7 days a week to gain more traction, because you’re thinking;

More posting = more eyes on your content = more followers = more sales... Right?!

Only you’re getting stuck; more people are seeing your content, but they’re also quickly swiping off and moving on before you’ve even got to the juicy good stuff that you offer!

You’ve noticed your posts just aren’t converting to loyal followers or clients.

Well, I have some news…

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And I’m going to hold your hand when I say this:

Posting more will not fix a weak marketing strategy.

It will just burn you out.

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Your content needs to answer questions.

• It needs to target the right people and their problems.

• It needs to build trust and authority with that audience.

• It needs to persuade them that you have the business to solve their problems.

And it can be achieved by posting 2-4 times per week.

For example:

Imagine you want to hire a housekeeper for the first time.

What are you looking for?

• You want to see that they can actually clean your house well and don’t leave shite everywhere.

• You want to know a bit about the person you’d be trusting to let into your home.

• You want to see other people recommending them.

But if they posted a random video that doesn’t answer any of your reservations every single day, would you:

a) Trust them and hire them?

or

b) Disregard them, maybe think they’re a bit unorganised and look elsewhere for the same service?

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Most small businesses need a simple, structured plan to keep them on track with their content and marketing strategy.

One that feels sustainable and manageable within the parameters of your actual business and day-to-day.

One that doesn’t require you to create content for hours on end, 7 days a week.

And one that’s going to convert those numbers into legit paying clients.

7 directionless posts every week won’t achieve that.

But 2 - 4 structured posts per week, with strong positioning and a clear target audience will catch the right people’s attention and have them enter the top of your sales funnel.

And there’s so many ways to achieve it.

You just need to find a content system that works for you.

Ready to start strategising your Instagram content?

Check out my services section to see how I can best help you, and we’ll start unpacking your next strategy bit by bit.

Thanks for reading. 😘

Edna from Zenicka Marketing